![]() Soon it lost to private productions which began offering options to screen their dramas on a digitally enhanced screen, hire A-list actors (money not being an issue), and use locations that were never seen on PTV – even going abroad for some projects. However, PTV was unable to use its power. Their work ethic was legendary and every actor had to keep appearing on PTV to stay relevant across the country. Their content was much stronger than that of newer channels. It was always the dramas that kept PTV ahead, be it after the launch of the Network Television Marketing (NTM) in the 1990s or during the early days of Geo TV, ARY Digital and Hum TV. For PTV, drama was its superpower and private productions the kryptonite. It was when the private channel started airing TV dramas – Abid Ali’s Doorian being the first followed by the magnum opus Chand Grihan – that PTV was given a jolt for the first time. Until the advent of the Shalimar Television Network (STN) in 1990, PTV was the only channel that aired TV dramas, feature films (both local and English), foreign TV series and half-hour long news bulletins in its nearly nine-hour transmission. ![]() There was a time when Pakistan Television (PTV) was the only option for television audience in Pakistan.
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